About Us

Training Team USA is a brand umbrella for Automotive Training Team, Truck Training Team, Powersports Training Team and RV Training Team. The roots for these brands began in 2003. 


Training Team USA delivers courses and resources leveraging thought leadership, performance data, and industry insights. We equip clients to thrive in an ever-changing industry by building the knowledge, capabilities, culture, and mindset necessary to succeed today and in the future. Our interactive curriculum and experiences will benefit professionals within dealerships as well as those within OEMs/Allied Industry companies who work to support dealership operations. We focus both on deepening expertise around effective automotive retail operations and the change-enablement capabilities required of leaders, managers, and individual contributors.

The Team

All Training Team USA members have personally worked or had ownership shares in automobile, motorcycle, truck and power equipment dealerships.  They have hands on experience in variable and fixed operations. This creates the authenticity that sets this company’s training delivery and curriculum design apart from other companies competing in this space.

Programs (Training & Consulting)

Our training program content is grounded in data and facts. Our curriculum is developed using industry-leading KPI benchmarks and best practices. We gather data and insights from the wide-range of industry resources and the clients we serve.

Our consulting programs are in-dealership, hands-on training and instruction. Our consultants work with management to customize, change, or replace processes and practices that yield increase revenue.


The curriculum is developed using the most current, relevant performance data and content and delivered by subject-matter-experts for each type of program. Training Team USA offers a customized educational experience for learners at all levels.

  • Categories
    ○ Financial Analysis ○ Dealership Operations Management ○ Leadership
  • Audience Types
    ○ Dealership Managers ○ OEM Management & Field Staff ○ Allied Industry
  • Levels
    ○ Essentials  ○ Advanced ○ Mastery

Delivery Methods

Depending on the program, we offer instructor-led, blended, virtual and online curriculum. All are interactive, engaging, and designed for immediate practical application and “stickiness” over time.

Participant Experience

Learners experience creative and interactive whole group, small group and individual activities and discussions. Curriculum is further customized by assessing the acumen of the participants in the group and training to their level. 

Client Experience

Many programs are recommended for mixed job role groups for the added benefit of building important relationships within organizations. This creates a de-facto support group for solving the increasingly complex industry issues and opportunities


Gil Weiss – Instructor, Consultant & Curriculum Specialist

Gil Weiss draws much of his inspiration from dealership experiences in managing and owning dealerships. As a sales manager early in his career, he developed a formalized recruitment and training programs for salespeople and other dealership roles. Success was validated by substantial dealership growth as a leading volume dealership for each brand he was associated with. This passion for personnel development provided the roots for Training Team USA when in 2003 he established Gil Weiss & Associates, LLC.

After spending years creating and delivering his own curriculum, he acquired the skills to write at a national caliber level during his four years as Director of Custom Curriculum for the National Automobile Dealers Association. Many of the car & truck programs he created during that time are still in use at the NADA Academy today. The NADA Dealer Board that vets talent for NADA Convention Workshops appreciated Gil’s speaking abilities and selected him as a convention workshop speaker for all four consecutive years of his tenure.

In his current role, Gil has provided educational programs for OEM dealer-facing staff as well as dealer groups and allied industry companies throughout the U.S. and Canada. Gil’s Dual skill set of presenting and writing training programs provides a content and delivery authenticity that participants immediately recognize and appreciate. He also writes specialized training curriculum for many national tier-1 training vendors and for manufacturers.  Gil either delivers the curriculum himself or designs it to be delivered by others. In those cases, he leads Train-the-Trainer (T3) events.

In addition to the automobile industry, Gil has managed or been the operator for Motorcycle and Truck Dealerships. He currently works extensively with the Commercial Vehicle, Heavy Truck and Powersports industries in all aspects of dealership operations management. Niches include business-to-business sales and truck spec’ing and technical product training for sales professionals.

Jim Phillips – Instructor, Consultant & Curriculum Specialist

Jim’s family was in the Lincoln Mercury business in the Norfolk Virginia area.  Jim grew up in the business, holding most every job in the store before leading the store as General Manager at a young age. He was a Salesperson, Service Writer, assistant Body Shop Manager, Leasing Manager, F&I Manager, Used Car Manager, and New Car Manager before being promoted to General Manager of the dealership. 

The dealership was sold and Jim went to work as a Parts and Service Operations Consultant for several years.  As a CDK and Reynolds specialist, Jim installed systems and processes in the parts and service operations.  Specifically, the computer integration with parts and service operations was his specialty.

Jim joined NADA at the beginning of 2001 initially as a 20 Group consultant. He started and maintained over 18 twenty groups and became an in-dealership Consultant for NADA. This led to Jim being named as Director of Education for the NADA Academy.  Creating and delivering exciting content, Jim is best known by his real-world simple approach to training. His NADA seminars were often requested by state dealer associations and dealer 20 groups. They were also used as convention workshops, NADA management education seminars, and international training engagements.

In 2017, Jim was recruited by Cox Automotive to develop a course portfolio and instructor team to create the Cox Automotive University.  This effort produced over 20 multi-day training courses delivered learners at all levels. The courses included financial statement analysis, Dealership Operations, employee retention, leadership, customer experience and more.  Jim delivered hundreds of courses and training events over that five-year tenure. Cox Automotive closed the University at the end of 2021.

Jim has been an operations manager for a dealer group and consulted with hundreds of dealership sales, parts and service operations. Jim is well known for training with a “hands-on” style that keeps him in high demand. As a certified Master Trainer, Jim continues to develop and deliver course content for a variety of clients.

Gary J Schuler – Instructor, Consultant, and In-Dealership Coach

Gary Schuler was born and raised in an automobile family. When Gary was growing up in Detroit, his father George was the New Car Sales Manager at Avis Ford. Gary became immersed in the retail dealership business starting as a Used Car Lot Porter.  He moved on to the Service Advisor position, which led to Service Manager, Parts and Service Director, & Fixed Ops Director posts.

With his impressive track record for results, Gary was recruited by Ed Kovalchick at Net Profit Inc., a Fixed Operations Consultant Firm. In that role, Gary worked with and consulted with Dealerships all over the U.S. and Canada. He specialized in Service Drive Process development and installation, Mechanical and Body Shop Production Systems and creative & effective Pay Plan development and installation.

Gary moved back into the Dealership side of the business, starting back as a Fixed Ops Director in a major metro market. With his background of ramping up many service departments at once as a consultant, the Service Director role came easily and most would have settled into a comfortable career in that significant role. Gary had General Manager aspirations and he knew that historically; his lack of variable operations experience would hold him back from qualifying for the position he sought. To render himself qualified, and with no assurances it would land him the position he wanted, he did what few others have done. He took a salesperson’s job at the same dealership. The idea was to take a step back in position and income with the hopes of reaching a long-term career goal. He excelled in the position exceeding all expectations and quickly moved on to F&I, New Car Desk Manager, New Car Sales Manager, Used Car Sales Manager and eventually General Manager.

In 1999, he moved back to training and consulting with Net Profit. In addition to again working with Dealerships and Body Shops, he developed and wrote a training program for Briggs & Stratton, which he held for over 200 small engine businesses in seminars in both the United States & Canada. 

One of his many clients was a dealership group with 7 rooftops in the Pacific NW. Starting at one store, Gary soon was working in all of them, resulting in an increase in Fixed Ops Gross Profit from $1,000,000 to $3,000,000 in 4 years.  He was eventually hired by the group in 2004 as a General Manager of 2 rooftops before taking the position of Corporate Fixed Operations Director, working with over 500 employees.  In his 17 years there, his awards winning people and departments saw gross profit improve from just over $3,000,000 to $7,800,00.

Gary recently brought his unique training style to Training Team USA. His energy and experience working with Dealerships, developing custom processes and procedures that result in improved gross and net profits keeps him in high demand.